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The Kardashian Kollection for Lipsy officially launches October 24th across Lipsy stores in the United Kingdom, Ireland, the Middle East, the Netherlands, Russia and online at Lipsy.co.uk.

Since the announcement of Lipsy’s exclusive partnership with Kourtney, Kim, and Khloé Kardashian and Jupi Corporation’s Chairman and Founder, Bruno Schiavi, the media-frenzy has been building. Kardashian fans and fashionistas are now clamouring to be the first to sport the collection. The line’s premiere photo shoot took place in Los Angeles with renowned fashion photographer Terry Richardson who placed his signature stamp on the collection campaign through high-fashion, glossy imagery that perfectly complements the girls’ design debut for Lipsy.

The Kardashian Kollection for Lipsy is unlike anything the sisters have designed before. The premium, trend driven designs focus on hero pieces such as modern sequinned biker jackets, tribal caviar embellished crop tops, lace overlay jumpsuits and chic full feather coats.

Kourtney Kardashian commented, “Kim, Khloé and I are always looking for new ways to keep our collection unique, and give our fans around the world fashion-forward pieces.”

The collection draws upon all three sisters’ individual style, from Kourtney’s eclectic mix, Kim’s glam elegance and Khloé’s rock chic look – delivering something special for every style fan.

“Whether you are rocking the feathered jacket or one of the leather dresses, there are a million ways to style these pieces, all uniquely stylish,” says Khloé.

Prints, colours and fabrics that are signature to the Kardashians’ wardrobe have also been incorporated into the collection including bold leopard print, statement red, vintage lace and luxe faux leather.

“The collection is inspired by the stylish women from around the world that I’ve had the pleasure of meeting. This is for those Lipsy girls who have as much fun with fashion as I do,” says Kim Kardashian.

The Kardashian Kollection for Lipsy reflects the Kardashians love for a bodycon dress with a variety of options from figure hugging jersey to structured lace midis. Skater style dresses and skirts plus cigarette-leg jumpsuits were also incorporated into the line to showcase Kourtney, Kim and Khloé’s ever changing looks and fashion forward design contributions. Separates include a selection of wearable desk to dance-floor pieces such as leopard print pencil skirts, pussy bow blouses, chain detail cami’s and wardrobe staple biker leggings. Outerwear in particular is a nod to the catwalk with full feather coats, faux leather blazers and statement sequined bikers; the perfect purchase to add a real trend led Kardashian piece to your winter wardrobe. To complete the look, outfits can be accessorized with a statement quilted bag or gold edgy ring from the Kardashian Kollection for Lipsy’s range of bags and jewellery.

Retailing from £30 to £150, the Kardashian Kollection for Lipsy will be sold at Lipsy retail and franchise outlets, Lipsy.co.ukNext.co.uk and all Next international websites and exclusive Lipsy wholesale accounts including Very.co.uk and House of Fraser.

The new KARDASHIAN KOLLECTION FOR LIPSY launches on Thursday 24th October 2013 in Lipsy stores nationwide and online at Lipsy.co.uk. Prices range from £30 – £150

Thanks to Judy Davis from B Public Relations